the work.
a look at what we've built — content, campaigns, brands, and everything in between.
Dread the Thread
Creative Direction & Content Shoot
Directed the Fall 2026 Orchid Dress shoot building the full creative vision from concept to shot list
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Defined target audience
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Styling direction and visual concept
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Built a comprehensive shot list across hero, candid, detail, and video formats
Syracuse NIL Summit
Event Planning & Creative direction
Designed and produced the NIL Summit 2025 at Syracuse University.
Full-day event connecting student-athletes with real brand partners through education, networking, and on-site content creation.
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Full creative direction from concept to activation
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Partnered with Morgan Stanley, W by Jake Paul, and JLab
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Structured event flow
Lehigh University Athletics
Social Media Management
Launched and ran the official TikTok, growing it to one of the most watched accounts in the Patriot League
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1.3M+ TikTok views
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120.8K TikTok likes
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1,509 net followers
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Instagram graphics average 23K views per graphic with 160K total views
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Promo video creative direction & execution
Betches Sports
Full Rebrand Proposal
Complete rebrand strategy for Betches Sports
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New visual identity system & content pillars
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Full YouTube/Podcast & social media strategy
Camair Cases
Campaign Strategy & Creative Direction
Developed the full "Aspen Aspirations" campagin
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Conceptualized the campaign end-to-end
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Visual & creative direction
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Event, PR, and social media strategy