Lehigh university athletics
Digital Multimedia + Social Media
the problem
Lehigh Football had no TikTok presence, and the athletics department needed fresh content formats beyond standard game recaps and schedules.
the solution
We led digital multimedia and social media for Lehigh Athletics: launching the Lehigh Football TikTok, filming and editing all content, and applying trends to game-day and behind-the-scenes footage.
We created original Instagram series, produced a promotional video for ESPN+ broadcasts and video boards, delivered live Story coverage for major games, and redesigned video board graphics.
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TikTok grew from 0 to 1,509 followers, 1.3M+ views, and 120.8K likes in 6 weeks
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Top TikTok video: 629.5K views
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"Behind the Jersey" reached 160K+ views, now a permanent part of the content calendar
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"Mini Mic" top video: 30K views
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Promo video aired on ESPN+ and in-venue video boards
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Featured in a Lehigh University story for creativity and influence
