syracuse university nil summit
Event Experience + Creative Direction with GEN Agency
the problem
Athletes were signing NIL deals with no real education behind them, and no event existed that combined brand education, direct brand connection, and hands-on content creation.
the solution
We led full event planning, creative direction, and PR for the Syracuse NIL Summit - NIL Activation, a first-of-its-kind event built in partnership with GEN Agency, Falk College, and Syracuse Athletics.
results
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Secured three major brand partners: Morgan Stanley, W by Jake Paul, and JLab
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Landed Rachel Maeng Brown, GEN Agency and GEN NIL founder/CEO, as keynote speaker
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Secured press coverage, including a feature on Syracuse University's official news site
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Every student-athlete left having activated a real NIL deal with W by Jake Paul
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Recognized by Falk College Dean Jeremy Jordan as a model event for student-athlete NIL education
