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Dread the thread
Creative Direction + Styling
the problem
Dread the Thread needed content to promote the launch of The Orchid Dress.
the solution
Club Moani ran creative direction and styling for the shoot end to end: developing the concept, scouting and booking the farm location for natural light and texture, sourcing and booking the model, and directing minimal styling and candid movement over posed shots.
Shot list covered hero, lifestyle, movement, and detail content across Instagram, Reels, and web formats.
results
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40K views on the resulting content
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Full creative concept, location, and model sourced and executed in-house
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Multi-format content delivered: Instagram, Reels/TikTok, and web
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